Data led

Your success won’t come from the belief that you THINK what you do WILL WORK…

…it comes from actually knowing what you do will work! And that knowledge comes straight from data.

Most organisations fall into one of two categories: data poor or data rich. Whichever you fall into, the likelihood is that you don’t know what to do with your data to turn it into usable insights which enable agile and assertive decision-making.

I wasn’t born with a passion for data, but I’ve come to appreciate the value of it in my profession. It helps to build a case for your business wherein you can understand what went well and what didn’t. It informs what happens next – context and choices. It’s the intersection where data geeks and people geeks can put their heads together to make fantastic things happen.

Reporting & Analytics

The things you do that are recognised as adding something valuable to your business, that can be captured to report upon, then in time analysed to open up a whole new conversation.
Data Based Decisions

You may have a gut instinct. Great. That will get even stronger as you consume relevant data points to inform what you do next. You can scenario plan, test concepts based on a variance to the data you have – which helps you and your team decide…so we zig or do we zag.
Trends

There are more of these around you than you realise. Inside your organisation and in the world you work within. Look for the mega trends and see how that applies in your organisation.
Spoiler alert, there’s no perfect answer – not right nor wrong, not good or bad. Just appropriate given the context you see before you and the choices open to you.
Get comfortable making decisions, commit and win.